This video is the first in a series of videos which promotes Air New Zealand's direct flights to South Island ski fields from Sydney, Melbourne, and Brisbane. This video features three men in matching pom pom beanies and jerseys being heli-dropped onto Isobel Glacier.

Do you think this video is successful in promoting NZ and Queenstown as a winter destination?

How does it reflect cultural perceptions of New Zealand? (Consider the humour in the video).

Let me know what you think about the video and comment below!